SEO Fundamentals Course with Greg Gifford

  • 31 lessons

    31 exclusive video lessons created in cooperation with recognized industry expert Greg Gifford

  • 4 hours

    Learn all the SEO essentials in just four hours

  • 100% free

    The course is 100% free. You'll save money for real SEO efforts

Who is this course for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

About the author

Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Director of Search and Social at DealerOn, a leading website and online marketing provider for car dealers. With over 16 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
I work as a SEO specialist and use SEMrush every day. It's a great tool for us professionals and their Academy helps you learn things, improve your skills or/and validate your SEO knowledge. For those who are just starting their career in SEO, I suggest taking the SEO Fundamentals Course with Greg Gifford. Another great thing: all courses are free.
Barbara Slade Jagodic, Lecturer in Copywriting, Content Marketing and Social Media Marketing at London School of Public Relations Croatia

Ready to start?

Course plan

  • Module 1. Search engine basics
    Learn how the internet and search engines work

    Key points of the module:

    • Search engines and how they work
    • Crawling, indexing, and ranking
    • SERP Layout
  • Module 2. Technical SEO
    Get to know how search engines interact with pages and how to diagnose problems and improve websites

    Key points of the module:

    • Intro
    • HTTPS
    • Site speed
    • Robots.txt and sitemaps
    • URLs
    • Duplicate content and rel='canonical'
    • Structured Data
    • Status Codes
    • Inspecting your site for an audit
  • Module 3. Link signals
    You will get the hang of building and earning relevant links to your website

    Key points of the module:

    • Intro
    • Anchor text
    • Bad links
    • Link analysis
    • Link building
  • Module 4. On-page signals
    You will walk through the entire on-page optimization process, from keyword research to optimizing specific page elements

    Key points of the module:

    • Keyword research
    • Writing and optimizing content
    • On-page elements
  • Module 5. SEO for mobile
    You will learn how to make your website to flawlessly work on mobile devices, such as smartphones and tablets

    Key points of the module:

    • Responsive websites
    • Page speed, AMP, and PWAs
    • User experience focus
  • Module 6. Other ranking signals
    You will get familiar with all of the signals that influence search rankings

    Key points of the module:

    • Other ranking signals
  • Module 7. International SEO
    You will learn how to help search engines to easily identify which countries you want to target and which languages you use for business

    Key points of the module:

    • International SEO
  • Module 8. Local SEO
    You will get practical advice on how to optimize a site to show up in searches in a particular geographic area

    Key points of the module:

    • Local links and citations
    • Local content
    • Other local factors

Lesson structure

  • Video lessons

    Watch easy-to-follow video lessons

  • Read further

    Study the specially picked materials to dive deeper into the topic

  • Quiz

    Test what you’ve learned

Ready to start?

What to do after the course

Get certified by SEMrush

After completing the course, you'll have all the necessary knowledge to take and pass the SEO Fundamentals Exam.

If you're already a decent SEO specialist, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is a proof of your SEO mastery.

Let’s get started!

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