SMM Fundamentals Course with Neal Schaffer

Learn how to grow your social media presence

  • 27 lessons

    27 video lessons created in cooperation with prominent industry expert Neal Schaffer

  • All SMM essentials in 4 hours

    Learn all SMM essentials in just 4 hours. You'll encounter short video lessons, additional materials for self study, and quizzes

  • 100% free

    This course is 100% free. You can save your money for various SMM activities

Who is this course for?

Want to discover proven methodologies to grow your social strategy? Then no matter who you are — an SMM newbie, a digital marketing student, a go-to marketer, or even a business owner — this free course is a perfect fit for you. Complete it and you can take your social media marketing to the next level!

About the author

Neal Schaffer is a recognized leader who has helped businesses through their digital transformation of sales and marketing as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to a Grammy Award-Winning musician, Japanese exporters to niche startups and nonprofits, Neal has helped leading brands of all sizes reach their next level in social media marketing. Learn more about Neal at

“Social media is a never-ending experiment, because the users, how they use it, and the functionality provided by social networks is always in flux. Marketers will always need to pivot and continually optimize.”
Neal Schaffer

Passionate about traffic generation, optimization and return on investment, I bring to our customers the best strategies of acquisition of highly qualified traffic according to their business. I am a big fan of certifications. I own all those of Google Adwords and Analytics. I passed all SEMrush certifications. I learned a lot of new features that I use almost every day now, thanks to the SEMrush Certification. Thank you SEMrush!
Georges Cordewiener, Senior Digital Strategist at eTeamsys SA

Ready to start?

Course plan

  • Module 1. The Background for Your Social Media Marketing Strategy
    Get into the right mindset to benefit from this course.

    Key points of the module:

    • Changes in the Buyer’s Journey
    • The Social Inside Digital
  • Module 2. The Importance of Content to Social
    Learn to create a content plan for social.

    Key points of the module:

    • The Convergence of Information and Communication
    • Content is the Currency of Social Media
    • Treating Content as Manufacturing Process for Social
    • Ideas on How to Create a Content Plan for Social - The Concept of “Content Buckets
  • Module 3. Understanding Social Platform Choices
    Decide which social platforms to invest in.

    Key points of the module:

    • An Overview and Choosing the Best Social Media Channels
    • Social Media Audit
  • Module 4. The Traditional Social Platforms
    Understand how to best leverage text-centric social platforms.

    Key points of the module:

    • Blogging - Creating Audience-Centric Content and Promoting Your Content
    • Facebook - Understanding the Content Types and Profiles vs Pages vs Groups
    • LinkedIn - Understanding the Content Types (Blogging, Videos, etc.) and Profiles vs Groups vs Company Pages
    • Twitter - Generating Clicks = More Website Traffic and Engagement
  • Module 5. The Visual Social Platforms
    Understand how to best leverage visual social platforms.

    Key points of the module:

    • An Introduction to Visual Social: How to Create a Visual Voice
    • Instagram - Hashtags, Posts and Stories
    • Pinterest - Pins, Boards, Group Boards & Engagement
    • YouTube - Video Strategy for Search and Video Optimization & Insights
  • Module 6. Algorithms & Paid Social
    Get to know how social network algorithms work.

    Key points of the module:

    • Understanding How Social Network Algorithms Work
    • Introduction to Paid Social
    • Paid Social Targeting Options
  • Module 7. Digital Relationship Marketing
    Learn how to create relationships that benefit your brand.

    Key points of the module:

    • Why It’s Time to Leverage the Other
    • Employee Advocacy
    • Influencer Marketing
    • Social Selling
    • Personal Branding
  • Module 8. Social Media Strategy & ROI
    Learn how to build your social media strategy.

    Key points of the module:

    • The PDCA Approach to Social Media Strategy
    • Creating Your Social Media Plan
    • Measuring Your Social Media Results

Lesson structure

  • Video lessons

    Watch easy-to-follow video lessons

  • Quiz

    Test what you’ve learned

Ready to start?

What to do after the course

Get certified by SEMrush

Take and pass the accompanying exam.

You'll have an opportunity to prove your SMM mastery by taking the exam, which will be released together with the full version of the course.

Let’s get started!

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