挑战

when it came to managing Google Ads, Candleberry struggled to get its 320 different candle varieties in front of the right online shoppers. The company attempted to manage its own Google Ads or hire an agency that would later resort to a “set-and-forget” approach, missing out on potential sales.

解决方案

- Regularly monitoring and modifying Google Ads with expert guidance to stay visible to online shoppers

成果

- Expanded customer base - 95% increase in YOY revenue (March-June 2020) - 71% increase in orders - 20% increase in ROAS

挑战

The company was already using ChannelAdvisor to sell on Amazon, Walmart and eBay, while another firm managed its Google Ads. Aj wanted the full benefit of ChannelAdvisor’s multichannel commerce platform to grow its digital presence, capture more sales on Google, and manage the broader ranges it had.

解决方案

- Channel Advisor Managed Services for Digital Marketing - Use case: Targeted digital marketing and diversified selling channels for better appearance in search

成果

Results: - 44% YOY increase in conversions for Q4 - 85% increase in revenue during the same quarter - “ChannelAdvisor, because of its size and scope and partners, is in the know of what’s happening or what’s coming up,” said CEO Michael Farrell.

挑战

the company ran into a number of metrics and financial problems that its agency partner provided prior. With the right “marketing mix” of e-commerce expertise and technology, The Golf Club has hit some incredible milestones.

解决方案

- ChannelAdvisor Managed Services for Digital Marketing - Placing products in front of purchase-ready customers by bringing all digital marketing under one umbrella

成果

- 71% increase in online sales during spring/summer 2020 - 95% increase in YOY revenue - 20% increase in ROAS