We put the "fun" in marketing funnel.
Overland Park, Kansas, United States
KC Solar: Leads through local, content marketing
KC Solar sought to increase leads. They wanted to quadruple the number of annual installs within two years. To start, they had virtually no visibility, receiving — at best — 100 page views a month and their average search ranking was page eight on Google.
Performed marketing assessment, understanding how leads were obtained, who became clients and how KC Solar compared to competitors: *Conducted SEO audit, assessing prospect needs. Established themes for regular blogs *Re-built website with conversion tracking *Developed paid ads to capture leads
*Increased visibility: Moved from last position to second position in market with nearly 1/3 market share. *Traffic increased from tens of page views to thousands a month. Shifted from those who knew brand to more than half now by solutions people searched * Average Google search position page two
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