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Keyword Gap Tool

Compare your keyword profile to competitors side by side to spot SEO gaps and new ranking opportunities.

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Find the Keywords of Your Rivals that You're Missing in a Few Clicks

Run an in-depth competitor keyword analysis of desktop and mobile keywords of any domain, subdomain, subfolder, or URL

Benchmark of up to 5 Keyword Profiles

Enter your own and 4 other domains to find shared, unique, and untapped keywords for each of them.

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Search for Organic, Paid, and PLA keywords

Select a keyword type to analyze the corresponding search engine results or set up a specific type for each domain to compare their organic and paid search profiles.

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Sort Opportunities

Discover your top opportunities with Keyword Gap’s special widget or create your own filters to narrow or broaden the results of the analysis.

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Find Opportunities for Growth

Size up the visibility of your rivals, see how their profiles overlap, spot the keywords with low competition, and more

Go Down to the URL Level

You can compare content URL by URL. This also works for subfolders and subdomains, so you can find keywords to target with a specific piece.

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Leverage the Overlap

Estimate the overlap between the keyword portfolios of competing domains in the target niche.

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Choose Your Focus

Use the Missing and Weak keywords to plan your SEO campaigns.

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Visualize and Export Data

Download graphs and tables as .XLS or CSV files or send them to Semrush Keyword Manager to build your master list.

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Uncover the keywords behind the success of your competitors

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