Audience Intelligence: Put consumer segmentation and cultural insights at the center of your strategy
Traditional consumer research is time-consuming, static, and…very expensive. But the biggest problem is that it often fails to keep up with the ever-evolving cultural shifts and pinpoint the odd ones out.
While most audience analysis solutions focus on keywords, it’s the culture and in-depth audience insights that can provide the real picture. And that is often reflected on social media.
Wouldn’t it be great, then, to have a solution that incorporates social data into its audience insights? Well, Semrush App Center has found just the one.
What is Audience Intelligence?
The Audience Intelligence app—now a proud part of our Semrush App Center—helps to identify and understand your audience. All you need to run an in-depth audience analysis is simply to enter the @handle of the account you are looking to explore!
How to Harness the Full Potential of the App
Audience Intelligence uses the classical method of consumer segmentation—interconnectivity—and combines it with its own affinity analysis model based on insights from social media all to empower you to:
- Identify your audience by analyzing demographics, interests, online habits, purchasing behavior, and resonating content.
- Segment your audience and pinpoint niche communities within your target consumer markets.
- Discover influencers within each niche to partner with creators that have the audience’s trust.
- Get valuable personality insights that unwrap your potential consumers’ mindsets and help you create more targeted and personalized messaging and campaigns.
- Reach your audiences by revealing the most efficient online/offline channels, media, and social media platforms.
Supercharge your content and creative development, PR and communications strategy, influencer and partnership selection, and media planning with insights from Audience Intelligence!