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netflix.com Web Traffic Statistics

Get a snapshot of Netflix’s online performance by viewing its most critical traffic metrics

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Identify your competitor’s top products, services, and categories
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netflix.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April netflix.com received 1.04B visits with the average session duration 28:00. Compared to March traffic to netflix.com has decreased by -10.3%.

Total Visits last 3 months
Apr1.04B
Mar1.16B
Feb1.08B
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netflix.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Netflix.com's core audience is located in United States followed by India, and United Kingdom.

Country
All devices
Desktop
Mobile
22.14%230M82.95%17.05%
9.15%95M40.4%59.6%
5.91%61.4M84.62%15.38%
4.98%51.7M78.94%21.06%
4.96%51.5M78.52%21.48%
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netflix.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On netflix.com, desktops drive 70.5% of visits, while 29.5% of visitors come from mobile devices.

Desktop70.5%Mobile29.5%

Desktop

70.5%

Mobile

29.5%

netflix.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On netflix.com, visitors mainly come from Direct (85.41% of traffic), followed by google.com (6.92%). In most cases, after visiting netflix.com, users go to google.com and youtube.com.

netflix.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Netflix.com's audience also visits justwatch.com, followed by decider.com, and rottentomatoes.com.

#1
Visits:239,437,510
#2
Visits:14,419,258
#3
Visits:159,306,884
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netflix.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Netflix.com’s traffic has dropped by -14.3% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 81.1% up to current paid search traffic.

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netflix.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to netflix.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
netflix
N
116,600,0000.8522.64
stranger things
I
T
13,350,0003.861.41
netflix login
N
T
11,000,0000.891.36
netflix movies
C
1550,0000.570.75
n
C
11,500,0000.460.63
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Last updated: June 07, 2023

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