Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April walmart.com received 833.6M visits with the average session duration 12:36. Compared to March traffic to walmart.com has decreased by -13%.

Visits

833.6M

-13%

Pages / Visit

1.5

Avg. Visit Duration

12:36

Bounce Rate

85.77%

Total Visits last 3 months

Apr833.6M

Mar958.2M

Feb815.1M

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walmart.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Walmart.com's core audience is located in United States followed by Canada, and India.

Country		All devices	Desktop	Mobile
United States	95.56%	796.6M	12.74%	87.26%
Canada	0.87%	7.3M	24.93%	75.07%
India	0.67%	5.6M	15.83%	84.17%
United Kingdom	0.28%	2.4M	33.81%	66.19%
Mexico	0.25%	2.1M	17.51%	82.49%

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walmart.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On walmart.com, desktops drive 13.7% of visits, while 86.3% of visitors come from mobile devices.

Desktop13.7%Mobile86.3%

Desktop

13.7%

Mobile

86.3%

walmart.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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Desktop

Apr 2023

On walmart.com, visitors mainly come from Direct (42.32% of traffic), followed by google.com (4.53%). In most cases, after visiting walmart.com, users go to wal-mart.com and google.com.

walmart.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Walmart.com's audience also visits amazon.com, followed by ebay.com, and target.com.

Visits:2,726,456,458

Visits:654,929,328

Visits:136,630,576

walmart.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Walmart.com’s traffic has dropped by -17% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 25.5% up to current paid search traffic.

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Organic Search Traffic

199.4M

-17%

Paid Search Traffic

10M

+25.5%

Branded Traffic Share

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walmart.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to walmart.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Apr 2023

Keyword	Intent	Pos.	Volume	CPC(USD)	Traffic %
walmart	N	1	45,500,000	0.27	19.13
walmart near me	N T	1	6,120,000	0.13	2.57
walmart.com	N	1	1,000,000	0.44	0.42
walmart pharmacy	N	1	823,000	0.44	0.34
walmart careers	C	1	550,000	0.66	0.23

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walmart.com Backlink Analytics

Analyze and track walmart.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.

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Authority Score

100

Referring Domains

292.9K

-1.6%

Backlinks

258.2M

-5.5%

Google Penalty Risk

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Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to walmart.com has dropped by -5.5% and equals 258.2M. The amount of referring domains has dropped by -1.6% and equals 292.9K.