Be Found Online (BFO)

挑战

Client, the largest chapter of a national marketing organization, was looking to increase traffic and keyword rankings, as the national chapter was headquartered in the same city and client needed visibility. Goal: 5% increase in organic search traffic Goal: 20% increase in page-1 keyword rankings

解决方案

From research, BFO built a list of 116 keywords applicable to the association based on search intent. Focusing on these areas would help drive the visibility that the client was looking to achieve, especially because the association was only ranking on page 1 for 20 of the 116 keywords identified.

成果

In just six months, the client saw: - 24% increase in Organic Search Traffic - 147% increase in sessions to Marketing Events Page - 60% increase in page-1 keyword rankings

挑战

Client, a drink startup, faced several obstacles in creating a strategy for driving conversions online and growing its brand. With its niche product available regionally and only in a limited number of stores, as well as online through Amazon, the client struggled with brand awareness and growth.

解决方案

BFO worked with the client to scale a comprehensive digital media strategy across a variety of platforms. In blurring the lines between brand awareness and direct response advertising, this would bridge the gap across platforms, allowing each platform to symbiotically complement one another.

成果

- 543% YoY revenue increase from paid search alone - 3,400% increase in conversions on Google - 410% increase in website traffic from Google - 325% increase in Facebook page likes - 300% more cases sold during a one-week flash sale on Amazon.com

挑战

Migrate the client's entire website to a new domain name while mitigating the large traffic loss and keyword rankings dips that are associated with website migrations.

解决方案

Redirect map of 301 permanent redirects that involved thousands of URLs from the old site, and from a recently acquired company’s site. We carried out a pre-launch audit on the staging site and caught many problems with metadata and internal links to fix prior to launch

成果

In just 1.5 months, we were able to achieve: - Full recovery of keyword rankings - Full recovery of sessions lost - 75% reduction in average recovery time