Benefit from your competitors!
Develop perfect content and advertising strategies
Analytics Reports
Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
Organic Research
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
Advertising Research
- Analyze сompetitor ad budgets and keywords
- Monitor ad copy and landing pages
- Discover New Competitors in Google Ads
- Localize Your Ad Campaigns
Display Advertising Tool
- Get an overview of your competitors’ GDN strategies
- Analyze competitors' display ads
- Spot new publishers
- View display ads from different devices
- [EXCLUSIVE] Target the right audience with Audience Insights
Backlinks
- Conduct a deep link analysis
- Understand referring domains' authority
- Check backlinks' types
- Spot your links' geolocation
Keyword Research
- Find the right keywords for SEO and PPC campaigns
- Gather phrase matches and related keywords
- Get long-tail keywords
- Explore multinational and multilingual environments
Product Listing Ads
- Define your product listing ad (PLA) competitors
- Get insight into your PLA competitors’ product feeds
- See your competitors’ best-performing PLAs
Traffic Analytics
- Reveal any company’s website traffic and online performance
- Monitor your competitors’ marketing activities and strategies
- Discover new markets and niches
- Understand your potential customers’ behavior and media consumption
- Qualify leads, prospects, and potential partners
- Research new opportunities for investment
Market Explorer
- Analyze new markets and niches
- Set the industry benchmarks
- Gain in-market audience insights
Tools
Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.
Keyword Difficulty
- Find keywords with less competition
- Estimate keyword difficulty instantly
Domain vs. Domain
- Set side-by-side domains' comparisons
- See domains’ common and unique keywords
- Visualize data
Charts
- Compare domains with key visibility indicators
- Conduct competitive analysis in only a few clicks
My Reports
- Gather all the SEMrush data in one elegant custom PDF report
- Design your report using branding and commenting features
- Share and schedule your reports to go out on a regular basis
Keyword Magic Tool
- Get over 2 million keyword ideas
- Use Keyword Grouping to segment your keywords by topic
- Pick the best keywords and save them in Keyword Analyzer
- Export your selected keywords to other SEMrush tools
- Create up to 50 target keyword lists
CPC Map
- Check the average CPC in your niche across different regions
- Compare CPC vs. search volume to find “hidden gems” in your niche
- Find unlimited ideas for A/B testing and experiments
- Explore local competition in SEO and PPC
SEO Writing Assistant
- Optimize Your Content for Your Target Keywords
- Fine-tune Your Content’s Readability
- Maintain Your Brand’s Tone of Voice in Each Content Piece
- Check Your Content for Originality with Plagiarism Checker
- Use Google Docs Add-on, WordPress Plugin or Work from SEMrush Interface
Projects
Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.
Position Tracking
- Track your positions for any keyword
- Discover local competitors
- Group keywords with tags
- Target different devices
Site Audit
- Check your site’s health with our SEO analysis tool
- Prioritize SEO issues and decide what to fix first
- Track SEO optimization progress
- Find and fix hreflang mistakes
- Ensure the security of your website with HTTPS checks
- Detect all possible AMP implementation issues
Social Media Tracker
- Leverage competitor analysis to create a winning strategy
- Make sure your performance measures up
- Build amazing reports
Social Media Poster
- Post to all of your social accounts from one place
- Schedule posts and manage your queues
- Save time with social media automation features
- Analyze your content's performance
- Poster Chrome Extension
Brand Monitoring
- Monitor Your Brand Reputation
- Discover New Opportunities
- Track Backlinks
- Learn from Your Competitors
On Page SEO Checker
- Analyze Google ranking factors affecting your website’s performance
- Get actionable recommendations based on collected data
- Carry out in-depth comparison analysis of Google’s top 10 performers
Backlink Audit Tool
- Find all your backlinks using the Search Console integration
- Discover and remove potentially dangerous backlinks
- Send toxic backlinks to the Google Disavow tool
- Keep your backlink profile clean with regular recrawls
Organic Traffic Insights
- Unlock the ‘not provided’ keywords
- Merge Analytics and Search Console data
- Analyze keyword potential
Content Analyzer
- Assess your website’s content
- Measure the content you publish externally
- Compare the performance of different content pieces
PPC Keyword Tool
- Collect keywords through multiple channels
- Manage and optimize keyword lists
- Cross-match negative keywords [EXCLUSIVE]
- Polish your keyword list with Recommendations
Ad Builder
- Find ideas for your ad creatives and use them as a template
- Create effective text ads right in the tool
- Add relevant ad extensions
- Build responsive HTML ads for your GDN campaigns
