Semrush features
From keyword research to AI visibility tracking. Explore every feature Semrush offers and what it helps you do.
Research
Keyword research
Find the keywords your customers actually search for, see difficulty, and identify the ones with real traffic potential.
Competitor analysis
See exactly how competitors get traffic, rank for keywords, get cited by AI, and run their ads. Spot weaknesses and opportunities.
AI visibility
See how often your brand and content appear in answers from ChatGPT, Perplexity, Gemini, Claude, and AI Overviews.
Market analysis
Understand market size, audience demographics, and traffic dynamics across an entire industry or region.
Local search visibility
Optimize for local search and maps. Manage listings, monitor local rankings, generate reviews, and track GBP performance.
AI brand sentiment
Understand how LLMs describe your brand, products, and competitors. Track sentiment, accuracy, and the narratives AI reinforces.
Backlink analysis
Analyze the backlinks pointing to your site and the citations LLMs use when they mention your brand. Find gaps and monitor competitors.
Prompt research
Discover the prompts your audience uses in ChatGPT, Perplexity, and other AI tools. See volume, intent, and which brands win those answers.
Create & optimize
Content creation
Generate full-length, SEO-ready articles from a brief. Optimize existing content for keywords and prompts you want to rank for.
Technical site audit
Crawl your site for technical issues that hurt search and AI visibility — broken links, slow pages, schema gaps, and crawlability blockers.
Digital PR
Build links and brand citations through outreach, media monitoring, and prospect discovery. Find journalists that move rankings and AI visibility.
Track
Marketing reports
Build branded reports and dashboards that pull data from across Semrush. Schedule automated delivery to clients or stakeholders.
Rank tracking
Track keyword rankings daily across locations, devices, and search engines. See ranking changes, SERP features, and competitor movement.
AI visibility
See how often your brand and content appear in answers from ChatGPT, Perplexity, Gemini, Claude, and AI Overviews.
Backlink analysis
Analyze the backlinks pointing to your site and the citations LLMs use when they mention your brand. Find gaps and monitor competitors.
AI brand sentiment
Understand how LLMs describe your brand, products, and competitors. Track sentiment, accuracy, and the narratives AI reinforces.
Start growing your online visibility today
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