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Analytics Reports
Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
Organic Research
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
Advertising Research
- Analyze сompetitor ad budgets and keywords
- Monitor ad copy and landing pages
- Discover New Competitors in Google Ads
- Localize Your Ad Campaigns
Display Advertising Tool
- Get an overview of your competitors’ GDN strategies
- Analyze competitors' display ads
- Spot new publishers
- View display ads from different devices
- [EXCLUSIVE] Target the right audience with Audience Insights
Backlinks
- Conduct a deep link analysis
- Understand referring domains' authority
- Check backlinks' types
- Spot your links' geolocation
Keyword Research
- Find the right keywords for SEO and PPC campaigns
- Gather phrase matches and related keywords
- Get long-tail keywords
- Explore multinational and multilingual environments
Product Listing Ads
- Define your product listing ad (PLA) competitors
- Get insight into your PLA competitors’ product feeds
- See your competitors’ best-performing PLAs
Traffic Analytics
- Reveal any company’s website traffic and online performance
- Monitor your competitors’ marketing activities and strategies
- Discover new markets and niches
- Understand your potential customers’ behavior and media consumption
- Qualify leads, prospects, and potential partners
- Research new opportunities for investment
Market Explorer
- Analyze new markets and niches
- Set the industry benchmarks
- Gain in-market audience insights
Tools
Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.
Domain vs. Domain
- Set side-by-side domains' comparisons
- See domains’ common and unique keywords
- Visualize data
Charts
- Compare domains with key visibility indicators
- Conduct competitive analysis in only a few clicks
My Reports
- Gather all the SEMrush data in one elegant custom PDF report
- Design your report using branding and commenting features
- Share and schedule your reports to go out on a regular basis
Keyword Magic Tool
- Get over 20 million keyword ideas
- Use Keyword Grouping to segment your keywords by topic
- Pick the best keywords and save them in Keyword Manager
- Export your selected keywords to other SEMrush tools
- Create up to 50 target keyword lists
CPC Map
- Check the average CPC in your niche across different regions
- Compare CPC vs. search volume to find “hidden gems” in your niche
- Find unlimited ideas for A/B testing and experiments
- Explore local competition in SEO and PPC
SEO Writing Assistant
- Optimize Your Content for Your Target Keywords
- Fine-tune Your Content’s Readability
- Maintain Your Brand’s Tone of Voice in Each Content Piece
- Check Your Content for Originality with Plagiarism Checker
- Use Google Docs Add-on, WordPress Plugin or Work from SEMrush Interface
Topic Research
- Create Your Content Plan
- Discover the Most Popular Topics
- Find the Most Shared Headlines around a Topic
- Perform Content Gap Analysis
Projects
Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.
Position Tracking
- Track your positions for any keyword
- Discover local competitors
- Group keywords with tags
- Target different devices
Site Audit
- Check your site’s health with our SEO analysis tool
- Prioritize SEO issues and decide what to fix first
- Track SEO optimization progress
- Find and fix hreflang mistakes
- Ensure the security of your website with HTTPS checks
- Detect all possible AMP implementation issues
Social Media Tracker
- Leverage competitor analysis to create a winning strategy
- Make sure your performance measures up
- Build amazing reports
Social Media Poster
- Post to all of your social accounts from one place
- Schedule posts and manage your queues
- Save time with social media automation features
- Analyze your content's performance
- Poster Chrome Extension
Brand Monitoring
- Monitor Your Brand Reputation
- Discover New Opportunities
- Track Backlinks
- Learn from Your Competitors
On Page SEO Checker
- Analyze Google ranking factors affecting your website’s performance
- Get actionable recommendations based on collected data
- Carry out in-depth comparison analysis of Google’s top 10 performers
Backlink Audit Tool
- Find all your backlinks using the Search Console integration
- Discover and remove potentially dangerous backlinks
- Send toxic backlinks to the Google Disavow tool
- Keep your backlink profile clean with regular recrawls
Organic Traffic Insights
- Unlock the ‘not provided’ keywords
- Merge Analytics and Search Console data
- Analyze keyword potential
Content Analyzer
- Assess your website’s content
- Measure the content you publish externally
- Compare the performance of different content pieces
PPC Keyword Tool
- Collect keywords through multiple channels
- Manage and optimize keyword lists
- Cross-match negative keywords [EXCLUSIVE]
- Polish your keyword list with Recommendations
Ad Builder
- Find ideas for your ad creatives and use them as a template
- Create effective text ads right in the tool
- Add relevant ad extensions
- Build responsive HTML ads for your GDN campaigns
Solutions
Make sure you excel at your everyday marketing tasks. Build, manage, and measure your campaigns across all online channels with simple hands-on guides.
Leverage market intelligence to make better-informed decisions
- Discover top players, indirect competitors, their traffic shares and trends with Market Explorer
- Get into your rivals' marketing strategies and tactics with Traffic Analytics
- Reveal any company's performance with the Top Pages report
- Gain insight into your target audience with Audience Overlap and Market Explorer
- Research your target audience with Market Explorer
Monetize Your Audience with SEMrush
- Pick the most profitable niches with CPC Map
- Boost your organic traffic with On-Page SEO Checker
- Analyze successful publishers with Display Advertising
- Create relevant content with SEO Writing Assistant
The Best Tools for Each Step of the Keyword Research Process
- Get a Quick Analysis
- Build a Keyword Master List
- Discover Your Organic Competitors
- Compare Keyword Portfolios
- Track Keyword Performance
Boost Your Content Marketing with SEMrush Content Platform
- Find a Topic
- Create a Content Plan
- Get a Template for SEO-Friendly Content
- Order Content
- Optimize the Article
- Analyze Mentions
- Measure Your Content Impact
- Revise and Improve Your Content
Hands-off Social Media Tool
- Round-the-clock social content across all social networks
- Analyze your social performance
- Tweak your campaigns based on benchmarking data
- Analyze your social performance
