Blue Noda

挑战

Moskowitz, LLP is a tax law firm client of ours and has been since 2017. In the fall of 2020, we began fine-tuning the content strategy for the firm. They’ve been writing blog content on a variety of tax issues since 2009. Our keyword optimization initiative scoured their existing blog articles for

解决方案

- Clean up and repurpose old blog content - Restructure the sitemap with intention - Train staff to write optimized blog articles - Implement an interlinking strategy - Guest blogging and press outreach

成果

From November 2020 to March 31, 2021: We more than doubled organic traffic, and increased positioning and visibility 186% increase in sessions Won new keywords we were never ranking for before and pushed mid-ranking keywords into the top 1-3 seats in SERPS (this is an ongoing strategy to see more of

挑战

The Goal: Reposition Uli’s Famous Sausage as a complete online storefront Re-brand the company with a focus on its founder Uli Implement a best-in-class e-commerce solution from product inventory, to sales and thru shipping Integrate online marketing and social tactics into the business model

解决方案

- Build a new eCommerce site for increased conversions - Link-building to bring organic presence higher in Seattle WA - Social Media Strategy to increase brand awareness - Email marketing to to facility customer retention and loyalty

成果

The Result: 20% Increase in online sales within 3 months Increase in promotions, specials, and customer engagement Seamless launch and monthly iteration Analytics SEO Optimized

挑战

We began with Parker’s IGFG Division in November of 2020. The goal was to optimize their previous SEM Program with GoogleAds and roll out a digital marketing plan across divisions. What we found was a plethora of blockers around their current analytics and the ability to implement third-party tags.

解决方案

- Continue to work through the enterprise red tape to gain buy-in for tracking clean-up across the site. - Optimize landing pages and PPC in tandem

成果

Visibility into gaps in data 30% increase in conversions A selected paid search specialist from the Blue Noda Network to enhance PPC Strategy