Marketing Guardians

挑战

CalFast aimed to boost online sales amid rising e-commerce trends and the pandemic. They aspired to offer convenience like many of their competitors while preserving their signature friendly customer service and community vibe, thereby reaching more customers.

解决方案

We did a deep dive into their website analytics and reviewed competitor websites to determine how we could improve their online shopping experience. Through our analysis, we were able to advise on improvements to their website as well as launch and maintain several successful Ad Campaigns.

成果

We optimized an online shopping experience by analyzing website analytics, reviewing competitors, enhancing product search, streamlining checkout, supporting social media promotions, and launching effective ad campaigns, achieving a 3x return on ad spend.

挑战

Fareconnect wanted to increase their agent recruitment. They had tried their own recruitment strategy but were heavily relying on word of mouth and referrals. Because you do not need certifications or experience to become an agent, we needed to find a way to target potential agents and recruit.

解决方案

We manage various promotional initiatives for Fareconnect, such as a recruitment campaign that has tripled monthly agent sign-ups. Additionally, we coordinate promotional campaigns with travel partners like WestJet, Norwegian Cruise Lines, and location-specific promotions.

成果

We identified retirees, stay-at-home parents, and travel enthusiasts as the key target audiences. We developed targeted messaging, specific landing pages, and ad campaigns for each group, along with tailored live and pre-recorded webinars, followed by customized drip campaigns and presentations.

挑战

Onsite Support approached us looking for a rebrand, a new way to share their story and reposition themselves in the market. They needed all the supporting marketing tools to help launch their new brand, including a new website, social media channels, and marketing collateral.

解决方案

We worked with them to bring their vision to life. They wanted the new direction of the company to look sleek, modern, and professional. We chose a minimalist style to capture the essence of the word “modality,” which means a particular mode in which something exists or is experienced.

成果

Once the new branding was established, we built a new website, managed their social media and ad campaigns, and created supporting marketing collateral. Website traffic increased by 72%, seeing a 20% month-over-month growth in new website users.