OutsourceSEM

挑战

To increase phone calls for providing plumbing services through Google Ads

解决方案

Audited & analyzed their existing account & created a plan which included: Keyword Research, Adgroup & adcopies creation, campaign setup, management & optimization, monthly reports creation, Bid management, Ad scheduling, negative keyword list addition, etc.

成果

CTR increased from 1.41% to 2.33% YoY Call increased by 23% YoY

挑战

The client had a large website out of which huge percentage of pages had hygiene related issues. The site’s structure was also not up to the mark which was negatively affecting user-experience.

解决方案

Initiated the campaign with a handful of keywords targeted at business priority product Suggested changes to the site to eliminate any hygiene related issue. The keyword nucleus was increased 10 folds as the website gained visibility Defined a methodology to add extra content on the bank's website .

成果

Over 61.77% increase (QoQ) in Organic visits Unique visitors increased by 52.69 (QoQ) An average 150% increase in traffic from non-branded keyword (check the adjacent table for rank improvements for some of the non-brand keywords) Increased click-through rates (CTR), Good deal on investment (ROI)

挑战

To increase sales & growth for their e-commerce business through Google Search Ads

解决方案

Audited & analyzed their existing account & created a plan which included: Keyword Research Adgroup & adcopies creation, Campaign setup, management & optimization, Daily, weekly, fortnightly & monthly reports creation, Bid management, Ad scheduling, negative keyword list addition, etc.

成果

CTR increased from 1.16% to 3.07% YoY Growth was experienced 17% YoY Conversion increased by 25% & Revenue by 55.81% YoY