Threepipe Reply

挑战

A large e-commerce site encountered a serious indexing problem that was affecting its organic visibility and site traffic. The project's main challenges included the site's large size, tight deadlines, and the involvement of many stakeholders.

解决方案

Our SEO team conducted an exhaustive audit and identified that the issue lay in the configuration of the top navigation menu on mobile devices following a recent restructure. Specifically, the design was preventing search engine bots from being able to crawl the top navigation menu.

成果

+69% number of non-branded keywords ranking on page 1 (top 10) of organic search results +15k additional non-branded keywords ranking on page 1 (top 10) of organic search results +63% number of non-branded searches for which the site appears on page 1 (top 10 positions) of organic search results

挑战

A large beauty brand needed help migrating their site from a custom CMS to an industry-standard platform. The main challenges were ensuring the SEO value transferred from the old site to the new one and minimising the risk of long-term organic traffic loss.

解决方案

Our team worked with the brand and dev teams to align all stakeholders. We reviewed content to identify essential pages for migration, consolidated content to avoid duplication, and optimised site structure. We also provided technical SEO best practices to ensure functionality before launch.

成果

+39% increase in the number of non-branded keywords ranking on page 1 of organic search results +300 additional non-branded keywords ranking on page 1 of organic search results +85% increase in number of non-branded searches for which the site appears on page 1 of organic search results

挑战

We work with a UK-based hospitality provider to enhance their visibility on search engine results pages (SERPs). The collaboration focuses on maximising both paid and organic search performance to strategically outperform competitors and reach the right audience at the right time.

解决方案

Both channels were run in sync by our team to maximise opportunities for the client. Our team strategically chose keywords to target on each channel with different goals in mind, to ensure we reached the right audience, at the right time, and in the right stage of their user journey.

成果

+50% increase in the number of non-branded keywords ranking on page 1 of organic search results. +23% increase in number of non-branded searches (from 651k to 799k) for which the site appears on page 1 of organic search results. +33% increase in conversion value of paid search activity.