Webbuzz

挑战

The legal services firm had an outdated website & poor digital presence. They lacked a clear digital strategy, with KPI's. There was an absence of effective digital inbound marketing funnels, with SEO, PPC and social media marketing not producing any real lead generation.

解决方案

Complete marketing transformation: new digital strategy, tech stack design, and cutomer journeys mapped. Set up Hubspot CRM, marketing automation, data analytics and content marketing. Took over SEO campaigns, SEM campaigns, added CRO, email marketing, Facebook marketing. Produced explainer videos.

成果

84.5% increase in Website Sessions | 163.6% increase in Website Page Views | Rank #2 for main target keyword in Google search | 740% in SERPs impressions | 660% increase in clicks to website

挑战

The Australian healthcare business suffered from lack of defined marketing goals & digital strategy. The website design was very basic, and digital presence had become outdated. There was an inefficient use of digital marketing channels to generate online leads

解决方案

Webbuzz authored a comprehensive digital strategy. The document became the roadmap for a complete marketing transformation program: new technology stack & CRM, brand story & communications, social strategy, content marketing, SEO, SEM, inbound marketing campaigns, paid media, website development

成果

560% increase in website clicks | 30% increase in website user sessions | 130% increase in page views | 100's of new online leads generated each month

挑战

Since launching in 2006, Seniors First has grown to become Australia’s #1 Reverse Mortgage Broker. However, by 2022 the website had become outdated & ineffective for lead generation. The business suffered from low organic traffic due to bad UX signals, causing an over-dependence on costly paid ads.

解决方案

To maximise the online lead generation capability of the new website, we focussed on lead capture and conversion. WebBuzz seamlessly incorporated state-of-the-art multi-step web forms. This facilitates the seamless transformation of web traffic into leads, boosting new client acquisition

成果

724% increase in leads over 6 months | 1.75 million increase in SERP’s impressions | Average jump in SERP position by 23 places | 211% in crease in conversion rate for new visitors. The business also was nominated for Australian Broking Awards – Marketing Campaign of the Year.