Conversion Perk

挑战

Upon engaging with the brand, several challenges were identified that were inhibiting Amazon's revenue growth: Limited Promotional Activities, Suboptimal Listings, and Inadequate Ad Campaigns.

解决方案

We optimized listings for better CTR and search ranking, created a promotional calendar, and worked on ad campaigns to push revenue through ads. Now all of their products have an "Amazon Choice" badge and it is greatly helping in generating more revenue and a higher conversion rate.

成果

Over 300% Growth in Amazon Revenue within 1 Year. Enhanced Listing Performance. Improved Ad Campaign Performance. Expanded Market Share

挑战

The website was struggling with low organic search visibility due to poor keyword rankings and a lack of relevant content on their website. On top of it, their average CPL was way higher than the market standard. Since they were hyperlocal so CPC was also pretty high.

解决方案

On-page optimization was performed, including title tags, meta descriptions, and keyword-rich content creation. Service pages were expanded to offer detailed explanations of various urgent care treatments. Campaign restructuring & landing page was also done to improve the performance of Google Ads.

成果

Over 80% of targeted keywords achieved page 1 rankings on Google. Leads from PPC campaigns increased by 130%. The average spending cost on Ad campaigns cut down by 60%. Organic traffic has increased by 43%.

挑战

The website sells coffee machine and related products in Australian market. The coffee machine market is highly competitive in Australia. Brands, both local and international, vie for the attention of consumers.

解决方案

Conduct detailed competitor analysis to understand their strategies and create differentiated, compelling ad content. Filtered over 100 keywords that were consuming money with low to no return. We also filtered over 50 keywords that have been highly profitable in the past.

成果

Overall, revenue increased by 300% just in 6 months. The ROAS from Google Ads increased from 6X to 10X and we also explored some other products to generate more revenue. Overall, we are still growing with a steady rate of 30% to 40% every month.