Digital Hitmen

挑战

The primary aims were to improve local search visibility, attract more bookings, grow the customer base, and boost online credibility for local vet clinics across Australia. Key challenges involved aligning content with Google's E-E-A-T guidelines and improving the bounce rate.

解决方案

The solution comprised two phases: #1 Addressing fundamental SEO improvements and aligning helpful, high quality content written by experts. #2 Integrating E-E-A-T principles into page design, improving the customer journey and website functionality.

成果

The result of our SEO campaign was a 61% increase in combined online bookings and enquiries across local vet clinic pages, with online bookings growing by 71%. The results reinforced the credibility of The Unusual Pet Vets as reputable and trustworthy veterinarians for exotic pets in Australia.

挑战

Online Flooring Store approached us to help them build an online shopping experience for their customers that would increase their visibility and market share. Challenges included low traffic and limited ability to showcase their extensive product range and communicate their unique selling points.

解决方案

A strategic digital approach that included Ecommerce SEO and web design began. We built an online store using WooCommerce that integrated flooring products, seamless online customer service, and installation solutions that would increase user engagement, online visibility and revenue growth.

成果

The transformation led to a 704% increase in organic visits (170k total), a 328% boost in quality leads, and a 307% growth in page views (1.05 million). reinforcing the importance of strategic digital planning in competitive online store environments.

挑战

Our goal was to increase traffic to informative blogs, guides, and advice by 30% to improve leads and sales. Content had to demonstrate experience, expertise, authority, and trustworthiness, amidst competition in the Australian flooring market.

解决方案

Comprehensive content & E-E-A-T strategy, including: - Comparison & installation guides - Trend updates - Design and décor advice - Cleaning and care tips - Product recommendations and expert insights to demonstrate expertise - Lengthy, detailed author bios

成果

Ranking: 31% increase in keyword rankings in Google’s top 100 positions, far exceeding our target. Traffic: A 38.8% increase in traffic to the top 50 blog posts, surpassing the 30% goal. Impact: 45% increase in sales during FY 22-23