TruBlue needed a modern, functional website that provided flexibility for franchise owners while attracting new customers across the brand. A thriving franchise with over 50 national locations, the site had to allow owners to customize their locations in a hassle free way.
A JAMSTACK approach was the perfect fit, powered by Laravel on the backend, with Nuxt and VueJS powering the frontend, and Sanity as the CMS. Leveraging these technologies, we minimized monthly maintenance costs and created a custom experience for franchise owners to update their location pages.
The new site has been live for 4 months. Lighthouse page performance metrics increased from 16 to 100 overnight. Monthly organic visitors have increased by between 10-40% compared to the previous year. Bounce times have decreased. Keywords are more relevant and continue ranking hire in searches.