Purplegator, Marketing Agency & Consultants

挑战

We've witnessed the devastating impact of the opioid epidemic firsthand. Committed to leveraging our marketing expertise, we partner with Maryland Public Television and the Maryland Department of Public Health to raise awareness and combat opioid addiction through targeted campaigns and initiatives.

解决方案

We partnered with MPT to combat opioid addiction through campaigns on anti-stigma, consulting doctors, and naloxone use. Leveraging our telecom expertise, we facilitated personalized interactions via calls or texts. We delivered 12.1 million, prioritizing impact over profit.

成果

Purplegator’s work in Maryland received national attention among Public Broadcasting Stations (PBS) nationwide. Based on our performance, Purplegator was one of only 15 vendors nationwide to be asked to present at the PBS National Event held at the Ritz-Carlton Hotel in Washington, DC.

挑战

O’Reilly Auto Parts, with 6,095 stores nationwide, faced challenges in recruiting truck drivers due to outdated methods like flyers and newspaper ads. Traditional job boards also struggled to attract HAZMAT-certified applicants, wasting time and missing passive job seekers.

解决方案

Purplegator crafted targeted mobile, desktop, and social media ads for O’Reilly Auto Parts, focusing on specific job criteria like CDL class A and HAZMAT certification. The campaign successfully reached the male sports enthusiast demographic, particularly on the ESPN app and Facebook.

成果

Following a successful campaign in Des Moines, O’Reilly Auto Parts expanded our recruitment efforts to Boston, Atlanta, and Seattle, receiving 538 qualified applicants for 25+ positions across their distribution centers.

挑战

The Westin Las Vegas, one of the top hotels near the Strip, is just a block from the action and two blocks from The Forum Shops and Miracle Mile Mall. With over 30 hotels on the Strip offering 125,000+ rooms, spontaneous weekend travelers often overlook The Westin.

解决方案

Our “Social, Mobile, Waze” platform created ads for social media and the Waze GPS app, even while it was in beta testing. These ads targeted travelers from Los Angeles using geotargeting along I-15. As vehicles neared Las Vegas, ads prompted travelers to book a stay.

成果

The Westin saw daily booking increases from the campaign. The ads not only provided an easy booking tool but also enhanced the Westin brand, making it top-of-mind for Las Vegas hotels. Future travelers remembered the ads, increasing the likelihood of choosing the Westin.