Annual Global Issues Index by Semrush

A first-of-its-kind study to discover what people around the world have been searching for when it comes to societal issues impacting the country in which they live — offering powerful insights for world leaders, NGOs, government agencies, businesses and marketers to create CSR initiatives and campaigns that better address the needs of their communities.
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Global Issues Explored


Countries analyzed

Keywords collected

Societal issues examined


Preview the Study Findings

Between 2019 and 2023, the world has undergone drastic change. Find out what people across 35 countries searched for the most, and what issues rose to the top by global aggregate score.

Uncovering Most-searched Societal Issues

Using the Semrush Keyword Magic Tool, we analyzed search volumes for 24 core societal issues across 35 countries around the world and uncovered the top 10 issues that people in each country searched for.

Top Organizations that Fight Against Global Issues

We applied the Semrush Organic Research tool to reveal the top 3 visited websites across Corporate Social Responsibility initiatives, non-governmental organizations, and government programs that are combating each issue.

Discover data available only from Semrush

as well as expert insights from Columbia Professor Jeremy Kagan

“The Annual Global Issues Index is an eye-opening look at the most important issues that populations online are searching for. For the first time, we can clearly see what social issues people care about the most in their country, and what organizations are doing to address those issues based on the popularity of their Corporate Social Responsibility (CSR) initiatives. The AGII is the perfect destination for anyone concerned about the state of the world, and for organizations deciding what issues they can and should prioritize from a Corporate Social Responsibility (CSR) perspective.”

Jeremy Kagan

Professor of Business, Columbia University

Dive deeper into the top 10 societal issues in 2023