Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November ikea.com received 281.99M visits with the average session duration 09:12. Compared to October traffic to ikea.com has increased by 5.13%.

Visits

281.99M

+5%

Pages / Visit

5.89

Avg. Visit Duration

09:12

Bounce Rate

40.05%

Total Visits last 3 months

Nov281.99M

Oct268.23M

Sep257.82M

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ikea.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Ikea.com's core audience is located in United States followed by Germany, and France.

Country		All devices	Desktop	Mobile
United States	10.9%	30.75M	54.83%	45.17%
Germany	10.86%	30.63M	36.0%	64.0%
France	7.3%	20.58M	32.35%	67.65%
United Kingdom	6.34%	17.87M	38.45%	61.55%
Poland	6.17%	17.39M	28.79%	71.21%

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ikea.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Nov 2024

On ikea.com, visitors mainly come from Direct (56.45% of traffic), followed by google.com (28.86%). In most cases, after visiting ikea.com, users go to oppwa.com and google.com.

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ikea.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Ikea.com's audience also visits wayfair.com, followed by bedbathandbeyond.com.

wayfair.com

Visits:

89.91M

bedbathandbeyond.com

Visits:

14.48M

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ikea.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Ikea.com’s traffic has increased by 0.26% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 8.62% up to current paid search traffic.

Organic Search Traffic

208.01M

+0%

Paid Search Traffic

4.43M

+9%

Branded Traffic Share

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ikea.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

ikea.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to ikea.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Nov 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
ikea	C N	1	6,120,000	0.18	21.49%
ikea dresser	N T	1	110,000	0.17	0.38%
ikea desk	N T	1	90,500	0.07	0.31%
dresser	C	1	201,000	0.86	0.21%
ikea billy bookcase	I T	1	49,500	0.62	0.17%

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ikea.com Backlink Analytics

Analyze and track ikea.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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ikea.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

334.97K

378.19M

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ikea.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In November the number of backlinks to ikea.com has dropped by -15.5% and equals 378.19M. The amount of referring domains has dropped by -3.26% and equals 334.97K.

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