Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in Brazil, Updated November 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | boticario.com.br | – | 12,149,313 | 3.87 | 51.97% |
| 2 | natura.com.br | – | 11,054,255 | 3.16 | 59.24% |
| 3 | fragrantica.com.br | – | 5,587,758 | 4.08 | 40.8% |
| 4 | eudora.com.br | – | 5,093,549 | 2.79 | 56.26% |
| 5 | belezanaweb.com.br | – | 4,169,658 | 4.19 | 50.86% |
| 6 | sephora.com.br | – | 3,761,047 | 5.1 | 42.4% |
| 7 | epocacosmeticos.com.br | 1 | 3,515,906 | 4.98 | 50.25% |
| 8 | principiaskin.com | 1 | 2,420,871 | 3.63 | 51.77% |
| 9 | avon.com.br | 2 | 1,522,978 | 3.12 | 56.77% |
| 10 | salonline.com.br | 1 | 1,364,492 | 2.14 | 73.13% |
| 11 | quemdisseberenice.com.br | 1 | 1,360,055 | 2.59 | 72.06% |
| 12 | intheboxperfumes.com.br | 1 | 1,162,627 | 4.04 | 49.74% |
| 13 | jequiti.com.br | 2 | 883,620 | 5.08 | 49.63% |
| 14 | simpleorganic.com.br | 9 | 870,046 | 3.99 | 54.08% |
| 15 | essenciabrasileira.com.br | 3 | 841,768 | 2.16 | 70.52% |
| 16 | trinks.com | 2 | 799,816 | 4.02 | 40.26% |
| 17 | loreal-paris.com.br | 1 | 740,288 | 1.64 | 75.8% |
| 18 | dermaclub.com.br | – | 721,024 | 2.62 | 62.53% |
| 19 | stealthelook.com.br | 2 | 680,147 | 1.5 | 85.84% |
| 20 | nivea.com.br | 1 | 676,862 | 1.96 | 66.02% |
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Key Insights on Top Beauty and Cosmetics Websites in Brazil in November 2024
As of November 2024, boticario.com.br is the most visited Beauty and Cosmetics website in Brazil, attracting 12.15M monthly visits. natura.com.br follows with 11.05M visits, and fragrantica.com.br records 5.59M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.33, with sephora.com.br leading at 5.1 pages per visit.
The average bounce rate is 58.0%, with stealthelook.com.br having the highest at 85.84%.
And trinks.com leads the way with the lowest bounce rate at 40.26%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: December 13, 2024
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