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Last updated: March 28, 2025

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  • Which keywords they target
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  • Where their traffic comes from
  • Where they get backlinks from
  • How they monetize their site
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trip.com Web Traffic Statistics

Get a snapshot of trip.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

trip.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February trip.com received 95.56M visits with the average session duration 08:23. Compared to January traffic to trip.com has decreased by -8.12%.
Total Visits last 3 months
Feb95.56M
Jan104M
Dec116.69M
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trip.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Trip.com's core audience is located in South Korea followed by Hong Kong, and Singapore.
Country
All devices
Desktop
Mobile
South Korea15.89%15.18M27.06%72.94%
Hong Kong7.73%7.39M36.81%63.19%
Singapore6.92%6.61M51.21%48.79%
Taiwan
6.78%6.48M50.12%49.88%
Thailand5.77%5.52M38.3%61.7%
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trip.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

On trip.com, visitors mainly come from Direct (46.04% of traffic), followed by google.com (13.63%). In most cases, after visiting trip.com, users go to google.com and trip.com.

trip.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Trip.com's audience also visits booking.com, followed by agoda.com, and hotels.com.
#1
Visits:

516.93M

#2
Visits:

83.59M

#3
Visits:

40.92M

trip.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Trip.com’s traffic has dropped by -3.56% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 25.26% up to current paid search traffic.

trip.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

trip.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to trip.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
South Korea
KeywordIntentPositionVolumeCPC(USD)Traffic %
호텔
T
32,740,0001.518.8%
트립 닷컴
I
N
190,5001.787.09%
jav
I
12823,00001.04%
숙소
C
174,0001.350.94%
trip
N
112,1001.380.94%

trip.com SEO Audit

Check out trip.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

trip.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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