SEMrush's Content Marketing Toolkit is designed to help content professionals manage their tasks and create content that resonates with their audience. This toolkit makes it easy to improve your existing content plan or research, write, and audit new content. These efforts can save you both time and money. You can read more about tips for content marketing from our dedicated blog.
The tools in the suite include:
- Topic Research
- SEO Content Template
- SEO Writing Assistant
- Brand Monitoring
- Post Tracking
- Content Audit
Use these links to read the user manuals and how-to articles for each tool.
Before creating a new article, you first need to identify your target audience’s needs and problems. This is where Topic Research comes into play, helping you find popular content ideas pertinent to your audience. Use it to discover the top headlines and questions for your target topic.
To create a fully optimized content loved by both people and search engines, you can create an SEO Content Template. This template will give you tips on how to make your content SEO-friendly. These actionable tips are based on the analysis of your top 10 rivals on the SERP. Use these tips to find the right balance between creativity and optimization.
SEO Writing Assistant lets you integrate your SEO Content Templates into your Google Docs or Wordpress editor. This will allow you to grade your new content's SEO value in real-time as you write it. If you don’t use Wordpress or Google Docs, you can use the Quick Checker tool inside SEMrush, which does the same thing.
With the Internet being so saturated with content, it’s more important than ever to invest your efforts into research. With Brand Monitoring, you can find the most prospective distribution channels to help your content reach its full potential.
Post Tracking helps you measure your content performance by tracking its backlinks, rankings, and social shares in one place. The benefit of the tool is that you can analyze your guest posts and external articles you publish on other websites. Not only that but you can see your competitors’ posts, and then fine-tune your marketing strategy according to your findings.
Content Audit enables you to conduct a thorough audit of your website's content. This helps you understand which content pieces perform better, what should be optimized, and what can be removed for good.
Now that you know the basics of our Content Marketing Toolkit, it's time to dive deeply. Use our manuals and how-to articles to further help you along your process. All of which can be found in the subcategories of this Knowledge Base section.
Go to the Content Marketing Toolkit