The value of Semrush lies in the wide range of tools available — the software contains over 40 tools for SEO as well as content, advertising, competitive research, reporting, and social media management.
This way, you can manage all aspects of a website’s online visibility through Semrush. Gather SEO insights, research competitors, use our content tools to create new pages, build links, run ads, and promote your new material on social media — all using Semrush tools.
Some reports can be generated with the Semrush search bar and others require creating a Project to set up. The list of Project tools and instructions on how to create Projects can be seen on this page.
You can find user manuals, articles, and FAQs on each tool and report within Semrush using the Knowledge Base navigation menu on the left-hand side of this page.
- Site Audit (Projects)
- Position Tracking (Projects)
- On Page SEO Checker (Projects)
- Domain Overview
- Organic Research
- Backlink Analytics
- Link Building Tool (Projects)
- Backlink Audit (Projects)
- Keyword Overview
- Keyword Magic Tool
- Keyword Gap
- Backlink Gap
- SEO Content Template
- Organic Traffic Insights (Projects)
- Traffic Analytics (as a part of the .Trends solution – $200/mo)
- Log File Analyzer
- Listing Management
Semrush is perfect for a PPC (pay-per-click) specialist, as it allows for tons of keyword research and competitor analysis to plan and track the performance of paid search campaigns. Some of the top tools and reports in the Advertising kit include:
You probably know that social media is an important tool for businesses to grow and bring people to their websites. But, maybe you’re having trouble figuring out exactly HOW to best engage and grow your audience. The Social Media Toolkit offers four unique tools to track your social competitor's strategy, plan out your own campaigns in a calendar, see your internal analytic metrics for your Facebook, and Instagram channels, and also monitor incoming messages and provide quick responses.
- Social Tracker (Projects)
- Social Poster (Projects)
- Social Analytics (Projects)
- Social Inbox (Projects)
Semrush .Trends is a competitive intelligence solution that is available with paid Semrush subscriptions. With the help of the tools included in .Trends you will be able to get a full overview of any company’s online performance, analyze both industry-based and organic competitors, automatically track your rivals’ moves: from new content to promo shifts, and get unique insights related to the various audience characteristics.
Agency Growth Kit is a dedicated Semrush add-on for digital agencies which helps marketing businesses to get inbound and outbound leads, close deals, manage projects, collaborate with clients, and more.
The Semrush Management Toolkit contains a set of solutions that will help you manage all your marketing campaigns from one place, get timely notifications of all the events that influence your rankings, make your own notes, and report on your performance in an elegant fashion.