The software tools available on SEMrush are categorized into six different toolkits. Use the menu on the left of this page to find user manuals, articles and FAQs on each toolkit, tool and report within SEMrush.
Content Marketing Toolkit
Competitive Research Toolkit
Social Media Toolkit
SEO (search engine optimization) specialists will love the depth and versatility of what SEMrush has to offer. You can use SEMrush to conduct market research and competitive analyses on a website’s closest competition on the SERPs. The SEO toolkit has five main workflow categories: Competitive Research, Keyword Research, Link Building, Rank Tracking, and On Page and Technical SEO. Following the flow of this toolkit will help you cover all bases of your website's SEO. Some of the top tools and reports in the SEO kit include:
Organic Research Reports
Using our Organic Research reports you will be able to learn who your rivals are in organic results on Google, exactly what keywords they are ranking for, how their positions within google have changed over time and which certain SERP Features they are performing the best in. You will also be able to check which of the pages on their site attract the most amount of organic traffic. This includes data on specific URLs as well as subdomains. Use advanced filters to save you both time and money.
Backlink Analytics Reports
With our Backlinks Report you will be able to find out which of your rivals get referral traffic from the same platforms and potentially steal new ideas for link building. You can find out where you or your competition have lost or gained backlinks over a period of time. When analyzing your backlink profile, you can check the consistence of your anchor texts or add potentially harmful backlinks to a disavow list.
Keyword Gap and Backlink Gap
When looking to compare your performance with your competitors, being able to see how you are stacking up to some of your competitors can make a huge difference in your search campaign. With the Keyword Gap tool you can discover common keywords and with the Backlink Gap tool you can compare backlink profiles between you and your competitors to uncover potential prospects to target with link building.
Keyword Magic Tool
Look for any and all possible ideas which can help you to diversify your keyword strategy. See automatically generated subgroups and determine which will best suit your strategy based on necessary volume, KD, length and triggered SERP Feature. The Keyword Magic Tool allows you to pull data on billions of keywords across the globe so you are always getting the best research possible.
SEMrush is perfect for a PPC (pay-per-click) specialist, as it allows for tons of keyword research and competitor analysis to plan and track performance of paid search campaigns. The Advertising Toolkit is broken down into three main workflows: Competitive Research, Keyword Research, and Ad Creation. Some of the top tools and reports in this kit include:
Advertising Research Reports
SEMrush provide users with an abundance of data and analytics on paid search keywords and PPC ads at the national level. With our Advertising Research reports you can study your competitors to see where they get their traffic, analyze keywords by CPC, competition level and more. With this data, you will be able to plan and execute successful PPC campaigns.
When running Display Ads, getting a return on your investment comes down to choosing the best placements for your ads to reach your target audience. But how do you know which websites are the right placements for your ads? With Display Advertising reports on SEMrush you can gather competitive intelligence on your top competitors to inform your own media plan.
SEMrush PLA research allows you to analyze the performance of Google Shopping Ads. Having this information can give you the insight into where your PLA competitors are ranking for certain keywords.
PPC Keyword Tool
The PPC Keyword Tool makes the day to day work of PPC Specialists easier by simplifying the way you can set up pay-per-click advertising campaigns. Organize your keywords at the campaign and ad group level, set up effective negative keywords, remove all duplicates between different ad groups and export all of your planned out data seamlessly into your Google Ads account.
The Ad Builder is a logical continuation of the PPC Keyword Tool. The two tools are connected to each other so you can create ads in the Ad Builder specifically for the ad groups that you set in the PPC Keyword Tool. With this tool you can research ads for a desired seed keyword to ensure your own ads have the highest chance of converting. You can also view your rival ad’s in order to implement some of their working strategies.
Content Marketing Toolkit
Having high quality content on your site is a determining factor when it comes to SEO rankings. However, it’s not always clear exactly how you can optimize your content to rank organically. The top tools in the Content Marketing Tookit include:
SEO Content Template
While using the SEO Content Template you will have the ability to ensure your content will perform well in organic search. Each template will offer recommendations for your content to succeed and outperform the specific webpages that are currently on the first page of Google.
Content Analyzer is a tool with 2 parts: Content Audit and Post Tracking. For auditing the pre-existing content on your site to identify your content's strengths and weaknesses, use the Content Audit. If you are conducting an external content campaign like a guest posting campaign, it isn’t always clear how well your articles perform on external sites. The Post Tracking tool will tell you how many backlinks, social shares, and keyword rankings your external content acquires all in one place. With both of these tools, the Content Analyzer is here to show you all of your content metrics in one place to determine your content performance.
SEO Writing Assistant
The SEO Writing Assistant is a Google Chrome extension that syncs an SEO Content Template to a Google Document and analyzes how well the text in the document lines up with SEMrush’s recommendations for writing an optimized web page. You'll get a live readability analysis, target keyword checklist, and overall score as you write. Download it from the Chrome Web Store and try it out for yourself.
Topic Research gives SEOs and content writers and strategists a helping hand in content brainstorming efforts. Enter a topic in the search bar and the tool will generate cards of related subtopics and ideas to include in your content. Use it to generate ideas for new articles, headlines, and topics to write about.
Brand Monitoring tracks the online mentions of any word or phrase you wish to track. This makes it easy for PR professionals and brand managers to stay on top of their brand reputation and mentions on blogs and news sites in their niche.
Competitive Research Toolkit
The Competitive Research Toolkit on SEMrush gives you the research to make data-driven marketing decisions based on the strategies of your competitors. You’ll find solutions to oversee the big picture of a competitor or potential partner’s performance. Reveal their marketing strategies from every angle - Organic Search, SEO, Advertising, Content and PR, and Social Media.
Social Media Toolkit
You probably know that social media is an important tool for businesses to grow and bring people to their website. But, maybe you’re having trouble figuring out exactly HOW to best engage and grow your audience. The Social Media Toolkit offers two unique tools to track your social competitor's strategy and also plan our your own campaigns in a calendar.
Social Media Tracker
The Social Media Tracker is the easiest way to monitor your competitors on social media for marketing insights. You can track the social media activity and engagement of up to 20 competitors across six channels (Facebook, Twitter, Instagram, Google Plus, YouTube). You can also follow the top content posted by competitors in your market on a regular basis to inform your post ideas.
Social Media Poster
By using the Social Media Poster you can post across Facebook and Twitter from one singular place, schedule posts for future posting and use queue slots to automate scheduling. Сonnect your social accounts to post both texts and photos. You can also create queue slots to save yourself from routine manual scheduling.
The SEMrush Management Toolkit contains a set of solutions that will help you manage all your marketing campaigns from one place, get timely notifications of all the events that influence your rankings, make your own notes, and report on your performance in an elegant fashion.
My Reports is your one-stop-shop for creating beautiful PDFs of data and insights on SEMrush. This tool makes it easy to communicate results of an audit, findings from a competitive analysis, or progress after a marketing campaign. Integrate modules from dozens of SEMrush tools and reports and include Google Analytics and screenshots of your own to make perfect reports for your business.
SEMrush Projects allow you to gather data from outside of the SEMrush interface. By launching a project you can set up a number of different tools (like Site Audit and Position Tracking) that each focus on a different aspect of online marketing. These tools are separate from the research reports that are triggered by using the main SEMrush search bar.
The Marketing Calendar is a collaboration tool that features a super-customizable calendar for organizing campaigns between team members. With Google Calendar integration and the ability to share with an unlimited number of team members, Marketing Calendar is the perfect solution for organizing a team of any shape or size.
SEMrush automatically adds Notes in the margins of our graphs with red diamonds or “G” Google logos to indicate days where we updated our database, updated an SEMrush tool or saw any significant changes to Google’s algorithm. If you want to add your own annotations to keep track of your work you can do that too.
Lead Generation Tool
The Lead Generation Tool offers a custom widget to place on a site to collect email addresses from visitors in exchange for a sample website audit (using our Site Audit tool). With this tool, you will be able to passively gather business leads for your online agency or service.