Available exclusively to .Trends users, the Audience report analyzes the audience in your industry, providing you with actionable insights into who you (and your competitors!) are marketing to, and how they behave online.
How Can the Audience Report Help Me?
The Audience report is designed to help you understand the audience of the analyzed market, whether they interact primarily with you, or with the competition. It can tell you:
- The sex and age distribution of your target audience
- Their socioeconomic status - education level, employment status, average income, and household size
- The most popular social media platforms used by the analyzed market audience
With this data, you can tailor your content, advertising, and social media strategies, and build more effective relationships with your audience.
Using the Audience report
As you use the Audience report, keep in mind that it breaks down audience demographics based on the specific industry or custom market you’re analyzing. As a result, if you view a different custom market report, or change the country or period being examined, demographics insights displayed here will change accordingly.
Age and Sex
As the name implies, the Age and Sex widget shows you the distribution of your audience’s reported age and sex. This is displayed in a bar graph. The horizontal axis indicates the age segments of your audience. Sex is broken within each age bracket by color. The vertical axis tells you what percentage of your audience falls into each of these categories.
If you want to view the age breakdown of only one sex, deselect the one you don’t want to see using the checkboxes at the top of the widget.
If you need to view the specific breakdown of any segment, place your cursor over the one you’re interested in and a window will appear.
The Socioeconomics widget will show you the results with the highest percentages by default:
To see a more detailed breakdown, select “View details” or scroll down the page.
Note that the Household income percentages are defined by the country database you selected. Low, middle, and high income levels may differ depending on the industry you’re looking into.
Social Media Preferences
The Social Media Preferences widget contains a pie chart segmenting the most popular social media platforms used by the chosen market’s audience.
You can adjust this view by deselecting any social media platform you’re not interested in seeing.
To see more details about a specific segment on the pie chart, place your cursor over that section and a window will appear.