Map Rank Tracker checks your business ranking on Google Maps for chosen keywords. To set it up, just input your business location, number of map pins (map grid), and a search query/keyword. Then, Map Rank Tracker produces a heatmap report with your business rankings for every map pin.
What Is Map Rank Tracker?
Map Rank Tracker helps local businesses track how well their business performs when a user from a selected area searches for a specified keyword.
Previously known as Heatmap functionality within the Listing Management toolset, Map Rank Tracker has more flexible customization options than the current Heatmap report.
Map Rank Tracker is available as a stand-alone solution.
Users with a Semrush Local Premium Plan will automatically be considered Map Rank Tracker paid users. These users will receive Map Rank Tracker credits to use on campaigns.
How Can Map Rank Tracker Help Me?
Businesses in competitive markets struggling to remain at the top of the Google Maps results will get the most use out of Map Rank Tracker.
Map Rank Tracker allows you to build campaigns that monitor a designated area for the keywords you specify.
You can track your business or any of your competitors. You can even automate the tool to run a report at an interval you select.
Map Rank Tracker also allows you to:
- Measure progress over time
- Gather competitive insights
- Track your real rankings based on user location
- Set your grid size and distance
- Track an unlimited number of keywords
- Schedule reports weekly, monthly, or select manual parameters
- Follow your own business AND your competitors
There are two limits to the Map Rank Tracker: how many campaigns a user can produce in a month and how many credits they receive to use on data collection.
Credits are used to gather ranking data. For example, a map consisting of 5x5 grid nodes will cost 25 credits to scan per keyword.
Credits are refreshed monthly (on the first day of each month).
So, with 100 credits, you can run four 5x5 scans for one keyword, or if you need to scan two keywords, you can run two 5x5 scans for each keyword.
Semrush Local subscribers with a premium location have some limits already included in their functionality. You can find more details here.
You can try Map Rank Tracker right now with no commitment. You’ll get one campaign and 50 credits as a free user.
Map Rank Tracker Basic Paid Plan $30/month
Comes with: One campaign, 4,000 credits*
*Can only be purchased by Map Rank Tracker free users.
Semrush Local Premium Plan $40/month
Comes with: One campaign, 2,500 credits*
*Users pay only for the Semrush Local Premium plan. Users have Map Rank Tracker limits as part of a Semrush Local Premium plan purchase.
Additional Credits Package $5/month
Comes with: 1,000 credits*
*Can only be purchased by Local Map Rank Tracker and Semrush Local Premium paid users.
Additional Campaigns Package $10/month
Comes with: One campaign*
*Can only be purchased by Map Rank Tracker and Semrush Local Premium paid users.
How To Use Map Rank Tracker
To use Map Rank Tracker, head to the Local SEO toolkit and click on “Map Rank Tracker.”
- Type your business name into the search bar:
- Visualize your target area with the preferred grid size and distance—drag the collection of dots over your target or enter your parameters in the bar above the map. As an example: 7x7 grid, 0.5 kilometer.
- Add keywords you want to track. Right now, the limit is 100 keywords for a given campaign.
- Get a real-time snapshot of your local visibility.
5. Toggle between your keywords at the top of the screen, using the drop-down menu.
What Do the Metrics Mean?
Below you’ll find a list of metrics that Map Rank Tracker offers users.
This is the sum of the business rankings for all map data points divided by the number of map data points. 21 is used for calculation if the ranking is greater than 20.
Share of Voice
Share of Voice is a weighted average rank metric. Higher rankings have more impact on this metric, and lower rankings have less (because the searcher sees businesses on higher rankings more often). Simply put, it’s a share of the search market for this keyword that this business gets compared to other businesses.
This is the general distribution of the rankings for this business: for what portion of map data points the business ranks within 1-3 positions (Good), within 4-10 positions (Average), within 11-20 positions (Poor), or out of the top 20 search results.
Frequently Asked Questions
If you would like to cancel your subscription, please contact support at firstname.lastname@example.org.